Sonu Sood is the new brand ambassador of APAR Industries

APAR Industries today announced Sonu Sood as its brand ambassador. APAR is a manufacturer and supplier of Conductors, Transmission Cables, Specialty Oils, Polymers and Lubricants not only in India but in over 125 countries with the philosophy and slogan of delivering “Tomorrow’s Solutions Today “.

Sonu Sood, as a brand ambassador, will communicate the quality of the APAR brand to its customers and constituents.

Sonu Sood is known for his prowess as an actor, philanthropist and for being a wonderful and trustworthy human being. This corresponds perfectly to the philosophy of APAR.

Kushal Desai (President and CEO, APAR Industries), said, “We are delighted to have Sonui as the face of our brand. We believe his ideals and our brand go together perfectly. The Sonu Sood Foundation and SonuiThe generous contributions of ‘to the welfare of society and the common man during the pandemic are commendable’.

APAR Industries and the Desai family have a strong tradition of giving back to society through various initiatives such as the Dr ND Desai multi-specialty hospital offering 400 beds and free services to thousands of patients every day. Kushal Desai is the President of Dharmsinh Desai University, Dr. NDD Heart Hospital, both Nadiad and Annamrita Foundation, a midday meal that distributes more than 1.2 million meals to children across the country, between other notable contributions.

It’s the mindset of philanthropy and giving back to society that makes APAR Industries and Sonu Sood the right fit.

Sonu Sood, upon signing as the face of the APAR brand, said, “I am delighted to be working with APAR Industries Group. I am honored to be part of the APAR family as their first brand ambassador in the 63 years of their existence as a trusted manufacturer and supplier of conductors, transmission cables, specialty oils, polymers and lubricants not only in India but in more than 125 countries. Their innovative products are futuristic and reliable and they have been able to excel at what they do, relentless innovators and constantly pushing themselves to discover, perfect and deliver tomorrow’s solutions today.

Shashi Amin, CEO of Cable Solutions, added, “We are confident that Sonu Sood, as a brand ambassador representing strength and integrity, will help us win the hearts of the nation more and enable us to to serve them with our unique products.

APAR’s flagship brand “APAR Anushakti” is the most unique household wire on the market, powered by Electron Beam technology which gives the product 50 years of life, flame retardant, heat resistance to 105•C, short circuit and melt strength. Launched in 2017, APAR Anushakti has expanded into the South and West markets.

APAR’s vision is that by March 2024, APAR Anushakti will be present across India, selling over 500 Crores, and hopes to serve the domestic market with its promise of Iss Taar Ki Shakti APAR.

APAR’s vision is that by March 2024, APAR Anushakti will be present across India, selling over 500 Crores, and hopes to serve the domestic market with its promise of Iss Taar Ki Shakti APAR.

A new TV – print – digital – outdoor campaign featuring Sonu Sood should be deployed in the summer of 2022. Rediffusion is APAR’s creative and media partner.

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Posted: Thursday 07 April 2022, 18:29 IST

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